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How to get life long customers and brand loyalty

I had an epiphany. I have been using Old Spice deodorant for 23 years and realized I have stayed loyal to their brand all of these years because they introduced their brand to me during a transition in my life. Many think life transitions are rare, but if you stop and think for a moment, you'll realize there are so many ways for brands and products to serve customers in unexpected ways during these transitions in their lives.



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