Most of you have a pretty good product or service, but the truth is it can be improved. This is the mentality you must have in order to innovate! Steve Jobs said that "Innovation is the ability to see change as an opportunity, not as a threat." I show some examples here about how you can take a product, make it better and build innovation around it. Featuring Coombs Family Farms Maple Syrup where they took their product and built a packaging concept around it the greatly enhanced it's value.
What are you doing to build systems in your company around innovation?
What companies do you see out there that are innovating?