About Me

Paul Heslop is a lifelong entrepreneur and creative operator with over 17 years building and marketing brands. He took a skincare brand, Salt of the Earth, from garage to global, expanding into more than 10 countries before selling in 2018 and earning multiple International Spa Association Innovation Awards along the way.

Since then, he founded Creative Juicey, a studio that turns expertise into content people actually save and share. His team has produced more than 3,000 videos, and today he creates content and creative direction for the biggest names in professional beauty.

Paul now works at the edge of AI and content marketing, building systems that help brands and the people behind them educate, connect, and stand out in a sea of noise.